AIDA Model
E. St. Elmo Lewis, 1898
BCG Growth-Share Matrix
BCG, 1970
Blue Ocean Strategy (Growth)
Kim & Mauborgne, 2005
Brand Equity Model
David Aaker, 1991
Brand Positioning Map
Various, 1980
Business Model Canvas
Alexander Osterwalder, 2008
Chasm Model
Geoffrey Moore, 1991
Content Marketing Funnel
Various, 2010
Customer Acquisition Cost
Various, 2000
Customer Journey Mapping
Various, 2000
Customer Lifetime Value
Various, 1990
Diffusion of Innovation
Everett Rogers, 1962
Flywheel Effect
Jim Collins, 2001
Freemium Model
Various, 2006
Growth Hacking
Sean Ellis, 2010
Growth-Profit Matrix
Various, 2000
Hook Model
Nir Eyal, 2014
Jobs To Be Done
Clayton Christensen, 2003
Kano Model
Noriaki Kano, 1984
Lean Canvas
Ash Maurya, 2010
Long Tail Theory
Chris Anderson, 2004
Marketing Funnel
Various, 1920
Marketing Mix (4Ps)
E. Jerome McCarthy, 1960
Marketing Mix (7Ps)
Booms & Bitner, 1981
Mullin's Seven Domains
John Mullins, 2003
Net Promoter Score
Fred Reichheld, 2003
Network Effects
Robert Metcalfe, 1980
Pirate Metrics (AARRR)
Dave McClure, 2007
Platform Business Model
Parker et al., 2016
Porter's Generic Strategies (Growth)
Michael Porter, 1980
Pricing Strategies
Various, 1960
Product Life Cycle
Theodore Levitt, 1965
Product Positioning
Ries & Trout, 1981
Referral Marketing
Various, 2000
S Curve
Everett Rogers, 1962
Segmentation
Wendell R. Smith, 1956
Social Network Theory
Granovetter, 1973
STP Model
Philip Kotler, 1994
Subscription Economy
Tien Tzuo, 2018
The Lean Canvas
Ash Maurya, 2010
Value Proposition Canvas
Alexander Osterwalder, 2014
Viral Loop
Various, 2008