Net Promoter Score

Overview

What if you could measure the health of your business with a single number? That's the power of the Net Promoter Score, or NPS. It's a simple yet revealing metric that gauges customer loyalty by asking one key question: how likely are you to recommend our company to a friend?

Key Components

Used across industries, NPS helps businesses identify promoters, passives, and detractors, offering insight into satisfaction and future growth. Visualized as a scale from -100 to 100, it's calculated by subtracting the percentage of detractors from promoters.

How to Apply

To apply it, gather feedback regularly, analyze the score, and take action to turn critics into advocates.

Key Insight

In just a few steps, NPS transforms customer voices into strategic direction.