Trust Equation (Maister)

Overview

What if you could measure the most critical ingredient of successful business relationships? The Trust Equation, developed by David Maister, offers a powerful way to understand and build trust.

Key Components

Used by professionals to assess credibility and strengthen client relationships, it helps identify where trust is strong—and where it needs work. At its core, the equation shows that trust is built on four pillars: credibility, reliability, intimacy, and self-orientation.

How to Apply

To apply it, assess each factor honestly, then take action to improve the weakest areas. By focusing on these elements, you can transform how others perceive you and deepen your professional impact.

Key Insight