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Strategic Clock

Animated whiteboard explainer: Strategic Clock

Bowman & Faulkner, 1997 0:39 Whiteboard video

Overview

What if you could unlock a hidden path to competitive advantage? The Strategic Clock is a powerful framework that reveals how businesses can position themselves in the marketplace.

Key Components

Used when analyzing pricing, positioning, and value creation, it helps you see beyond the obvious to uncover opportunities others might miss. At its core, the Strategic Clock visualizes eight distinct strategies, each representing a different way to combine price and perceived value.

How to Apply

To apply it, start by mapping your current position and then explore alternative paths that align with your goals. With the right insight, the Strategic Clock turns complex markets into clear opportunities.

Key Insight