STP Model

Overview

What if you could unlock the secret to better targeting your customers? The STP Model—Segmentation, Targeting, Positioning—is a powerful framework that helps businesses make smarter marketing decisions. Used when companies need to focus their efforts and stand out in crowded markets, it starts by dividing a broad market into segments based on shared characteristics. Then, businesses choose which segments to target based on potential and fit. Finally, they position their brand to appeal uniquely to those chosen groups. Visualizing this process shows how each step builds on the last, creating a clear path from broad market to focused strategy. Understanding STP helps businesses connect more deeply with their audience and build stronger, more relevant offerings.