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Stage-Gate (Cooper)

Animated whiteboard explainer: Stage-Gate (Cooper)

0:39 Whiteboard video

Overview

What if you could systematically reduce risk and increase success in your projects? The Stage-Gate model, developed by Robert Cooper, offers a structured approach to managing product development and innovation.

Key Components

Used in industries from pharmaceuticals to high-tech, it ensures that projects meet strict criteria before advancing to the next phase. Visualized as a series of stages separated by gates, each phase focuses on specific objectives, while each gate acts as a decision point to evaluate progress and viability.

How to Apply

To apply it, define clear stages and gates, set measurable criteria, and ensure cross-functional review at each decision point. This framework turns uncertainty into control, making it a cornerstone of effective project management.

Key Insight