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Power/Interest Grid

Animated whiteboard explainer: Power/Interest Grid

0:39 Whiteboard video

Overview

What if you could prioritize stakeholders not by popularity, but by their real impact on your project's success? The Power/Interest Grid is a strategic tool that helps you do just that. Used in project management and stakeholder analysis, it sorts stakeholders based on their level of power to influence outcomes and their interest in the project's success.

Key Components

The grid is divided into four quadrants: high power/high interest, high power/low interest, low power/high interest, and low power/low interest. Each quadrant dictates a different engagement strategy, from close collaboration to periodic monitoring.

How to Apply

By mapping stakeholders this way, you gain clarity on who to focus on, how to communicate, and when to involve them.

Key Insight

A simple visual that transforms complexity into actionable insight.