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Porter's Value Chain

Animated whiteboard explainer: Porter's Value Chain

Michael Porter, 1985 0:39 Whiteboard video

Overview

What if you could break down a company's operations into a series of activities that create value? Porter's Value Chain does exactly that, revealing how organizations transform inputs into outputs that customers value.

Key Components

This framework helps businesses identify where they can gain a competitive edge by analyzing primary and support activities. Visualized as a chain, it divides operations into internal logistics, operations, outbound logistics, marketing and sales, and service—supported by functions like procurement, technology, and human resources.

How to Apply

By mapping these activities, companies can pinpoint inefficiencies, optimize processes, and drive innovation. Understanding Porter's Value Chain is key to strategic decision-making in any industry.

Key Insight