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Strategy

OKRs

Animated whiteboard explainer: OKRs

Andy Grove / John Doerr, 1999 0:39 Whiteboard video

Overview

What if you could align your team’s efforts with your company’s vision in a clear, measurable way? That’s where OKRs come in — a powerful framework for setting and tracking goals. Used by companies like Google and Intel, OKRs help organizations focus on what matters most.

Key Components

At its core, an OKR has two parts: Objectives, which define what you want to achieve, and Key Results, which measure progress toward that goal. Visualizing OKRs shows how each goal connects to the bigger picture.

How to Apply

To apply them, start with a bold objective, then set three to five key results that are specific, measurable, and time-bound.

Key Insight

When used consistently, OKRs drive focus, accountability, and growth.