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Strategy

Industry Life Cycle

Animated whiteboard explainer: Industry Life Cycle

Michael Porter, 1980 0:39 Whiteboard video

Overview

What if you could predict the future of an industry before it happens? The industry life cycle model gives you just that—a roadmap showing how industries evolve over time.

Key Components

Used by entrepreneurs and investors alike, it helps you spot opportunities and risks at every stage. Visualizing the cycle as a curve, we see it starts with birth, grows through expansion, peaks in maturity, and eventually declines.

How to Apply

Understanding where an industry stands helps you make smarter decisions—whether you're entering, competing, or exiting. This framework turns uncertainty into clarity, giving you a strategic edge in a changing market.

Key Insight