Growth-Share Matrix (BCG)
Animated whiteboard explainer: Growth-Share Matrix (BCG)
Overview
What if you could predict which parts of your business will drive the most growth and which ones are holding you back? The Growth-Share Matrix, also known as the BCG Matrix, offers a powerful way to analyze your portfolio of products or business units.
Key Components
Developed by the Boston Consulting Group, this framework helps companies decide where to invest, divest, or maintain their current position. The matrix is divided into four quadrants: Stars, Cash Cows, Question Marks, and Dogs, each representing different combinations of market growth and market share.
How to Apply
By plotting your business units on this grid, you gain clarity on strategic priorities. Whether you're allocating resources or shaping long-term strategy, the BCG Matrix provides a clear roadmap for making informed decisions.