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Management

Expectancy Theory

Animated whiteboard explainer: Expectancy Theory

Victor Vroom, 1964 0:39 Whiteboard video

Overview

What if you could predict what motivates people at work? Expectancy theory offers a framework to understand how expectations influence behavior. Used in performance management and employee engagement, it helps leaders align goals with individual motivations.

Key Components

At its core, the theory maps three key elements: effort, performance, and outcome. The diagram shows how belief in oneโ€™s ability, the perceived value of a reward, and the likelihood of achieving a goal interact.

How to Apply

To apply it, assess each component and adjust incentives accordingly.

Key Insight

By aligning expectations with rewards, organizations can boost motivation and drive success.