Double Diamond

Overview

What if you could design a process that turns vague ideas into powerful solutions? That's where the Double Diamond framework comes in. Used in design thinking and strategic planning, it helps organizations move from broad exploration to focused execution.

Key Components

The model looks like two diamonds overlapping—first, expanding possibilities, then narrowing down to the best path forward. It starts with divergent thinking, where you gather insights and ideas, followed by convergent thinking, where you refine and focus.

How to Apply

Applying it means embracing both creativity and clarity, ensuring every decision is informed and intentional.

Key Insight

The Double Diamond isn’t just a tool—it’s a mindset for innovation.