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Strategy

Diamond Model

Animated whiteboard explainer: Diamond Model

Michael Porter, 1990 0:39 Whiteboard video

Overview

What if you could uncover hidden opportunities by looking at your business through four distinct lenses? The Diamond Model is a strategic framework that helps organizations analyze and improve their competitive position by examining four interrelated factors: firm strategy, industry structure, demand conditions, and supporting industries.

Key Components

Used primarily in international business and strategic planning, it reveals how external environments shape internal capabilities. Visualized as a diamond, each corner represents one of these factors, with the broader base showing external conditions and the narrower top highlighting the firm’s strategy.

How to Apply

To apply it, assess each component, identify strengths and weaknesses, and align them with market opportunities. This model offers a clear path to building sustainable competitive advantage.

Key Insight