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Core Competence (Prahalad & Hamel)

Animated whiteboard explainer: Core Competence (Prahalad & Hamel)

0:39 Whiteboard video

Overview

What if the key to long-term business success lies not in diversification, but in mastering a few core areas? Core Competence, as defined by Prahalad and Hamel, is the unique strength that gives a company a competitive edge. It’s not just about what you do, but how you do it better than anyone else.

Key Components

This framework helps businesses identify these critical capabilities, ensuring they focus on what truly matters. Visualized as a central hub with radiating spokes, the diagram shows how core competencies drive value across the organization.

How to Apply

To apply it, companies must assess their strengths, align strategies around them, and continuously refine these capabilities.

Key Insight

Understanding core competence means knowing where to invest, where to innovate, and where to say no.