Christensen Disruptive Innovation

Overview

What if the most successful companies aren’t the ones that outcompete their rivals, but the ones that redefine the game entirely? That’s where disruptive innovation comes in. Coined by Clayton Christensen, this framework explains how new entrants can shake up established markets by offering simpler, more affordable solutions.

Key Components

The model shows two paths: sustaining innovations that improve existing products, and disruptive innovations that start at the bottom of the market. By understanding these dynamics, businesses can spot opportunities to innovate before the competition does.

How to Apply

It’s not just about being better—it’s about being different.

Key Insight

And that’s how you create lasting value.