6 Principles of Persuasion (Cialdini)

Overview

What if you could predict why people say yes? Robert Cialdini’s six principles of persuasion reveal the psychology behind influence. This framework helps explain how businesses, marketers, and leaders can shape decisions without manipulation.

Key Components

At its core, it’s a map of human behavior, showing why certain strategies work. The diagram breaks down each principle—reciprocity, commitment, social proof, authority, consistency, and scarcity—each with real-world examples.

How to Apply

Applying these principles means understanding your audience’s needs and aligning your message with their values.

Key Insight

Whether in sales, leadership, or communication, these insights turn theory into action.