6 Markets Model

Overview

What if you could see the full picture of your business in one simple framework? The 6 Markets Model breaks down your organization into six distinct market segments, each with its own goals, challenges, and opportunities.

Key Components

Used by companies to align strategy and resources, it helps identify where to focus, what to prioritize, and how to grow sustainably. Visualized as a hexagon, each corner represents a market—customers, suppliers, competitors, regulators, partners, and the public.

How to Apply

By analyzing each market’s needs and dynamics, you gain clarity on how to position your business effectively. It’s a powerful tool for strategic thinking and decision-making, turning complexity into actionable insight.

Key Insight