
How to analyse an industry, position a business and choose where to compete.

A plain-English walk through Porter's Five Forces — the five pressures that decide whether an industry is worth competing in, and how to use them.

Three of the most-taught strategy tools do very different jobs. Here is when to reach for SWOT, PESTLE or Porter's Five Forces — and how they fit together.

How to use the BCG growth-share matrix to manage a portfolio of products or business units — and the traps to avoid.
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